Our Story - Muxima

Meaning ‘heart’ in Kimbundu (an Angolan language), Muxima is our range of products for textured hair. Made with love and using a combination of the world’s finest…

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Meaning ‘heart’ in Kimbundu (an Angolan language), Muxima is our range of products for textured hair. Made with love and using a combination of the world’s finest bio ingredients for textured hair – and uniquely formulated together – Muxima nourishes and styles your hair in a way nothing has before. A haircare range from the heart that truly cares and works, Muxima is the result of a personal journey by Myriam Taylor that many can identify with.

Having relaxed her hair for many years, Myriam stopped while she was pregnant – mindful of the harshness of the chemicals involved. Returning to her natural hair, she wanted to find a way of caring and wearing it both curly and straight without the chemicals and being happy and confident with the results. Muxima is the result of this desire to be able to make a healthy, informed choice by creating products that really worked. Working with Muxima Bio (the biotech company formed by Myriam and her technology expert husband, Paulo), the brief was unusual. Make the best products you can, using the finest ingredients to offer a range of shampoo, conditioners and stylers that would transform the haircare and styling experience of people with all types of textured hair.

“THE TRUTH IS…
WE LIVE IN A MULTI-TEXTURED WORLD AND IT IS ONLY GETTING MORE BLENDED, MORE BEAUTIFUL AND MORE INTERESTING.
AT MUXIMA WE CELEBRATE TEXTURE IN ALL FORMS AND SHOW THE VARIETY OF THE EVER EVOLVING TEXTURE OF PEOPLE.”

At Muxima, we know and love textured hair. In all its wonderful diversity. And we’ve spent years researching how best to care and style textured hair of all types to the extent of development our own hair care biotech and patented product formulations.Our products contain a unique complex of the finest ingredients in the highest concentrations without any harmful sulfates, parabens or synthetics and are designed to keep textured hair looking its best whether you want to wear it curly or straight.

Use them to treat, energize, enhance and celebrate your hair, not silence it.
We’re proud to be the world’s first luxury award-winning brand for textured hair, designed for progressive women who want the styling benefits without compromising on hair health & ethics.
Style without stereotype and cleanse with conscience.
 

Editorial Note

 
Mama always said that when it comes to social justice, we still have a long way to go, and the only way we can truly stamp out inequality, and stop oppression and despotism, and all sorts of biases, is through individual responsibility, by each of us taking individual action as part of a collective whole.
Being a minority has made me very conscious of all the underrepresented voices across the world, and this has always propelled me to be involved, and I first started volunteering at age 15. Years later I graduated from the Rose Bruford School of Drama in London, where I specialised in Theatre of the Oppressed. This led me to work with a variety of different people, including victims of domestic violence in Paris, war orphans in Angola and Marias, the well-known project fighting for the rights of housemaids in Brazil.
My creative output has always been connected to social and humanitarian causes. So when I established MUXIMA, I could only do so by upholding my beliefs and in line with my value system.

Myriam Taylor
FOUNDER, DREAMER IN CHIEF

 

MUXIMA. COMMITTED TO TREATING AND ENHANCING TEXTURED HAIR

CONTEXT

Myriam and Paulo met two decades after their families migrated to Portugal as war refugees from Angola, back in the 70’s. Myriam, born in Portugal, became the first portuguese citizen of her family when she was born in 1976. Raised in Faro, easily assimilated the only culture she had known by her teen years, and so chemically straightened her hair regularly, as being a black female in provincial Portugal constituted a challenge – reminded even by the country’s Constitution of such, that recognized women of african descent with the right to vote only two years after Myriam was born (1974). Myriam’s main inspiration for the political activism she has been developing before and after MUXIMA is the reminder of the same type of activism performed by her mother back in Angola, a legacy left by so many brave people who stood up for their beliefs in a battle for equality.

Her husband, on the other hand, has been an enthusiastic entrepreneur since he first left home in Portugal. While living in The Netherlands he worked as a software developer and engineer, and after several years of experience he created his own company, eBuddy BV, reaching more than 350 million users worldwide. As the head of the company’s research and development, he is one of the inventors behind several innovative patents in computing technology and instant messaging. Paulo was recognised by the President of Portugal with the Innovative Entrepreneurship of Portuguese Diaspora award, he is the current Entrepreneur in Residence for Beta-i, an NPO that supports and promotes entrepreneurship and innovation in Lisbon.
Once married, Paulo saw Myriam’s pitch as a business opportunity to control ingredients in cosmetics, and fostered the begin of a biotechnology company:

I understood what Muxima meant from day one, and I’ve always been dedicated to helping it grow and succeed using my experience and resources. Above anything else, the most important part is to build a brand that creates awareness, empowers people all around the world and celebrates textured hair and a real diversity of life experiences. There’s also an emotional element for all of us involved—for me, it’s being Myriam’s husband as well as her business partner. The whole team believes in an ethos of quality, inclusivity and creativity

PAULO TAYLOR, THE ENABLER

COMMITMENT

As a company, Muxima Bio considers important the reflexion and development of new management models that virtue and gather sustainable solutions capable of reproducing a positive impact on both mankind and its ecosystem.
An attentive overlook into the future and the permanent analysis of the social, economic, and environmental landscape combined with the transversality of the company’s projects, represents the great motivation that allows us to believe in Muxima Bio’s success and evolution.

Muxima Bio is a company operating in different social settings while curating, producing and showcasing subjects that gravitate around the central topic of identity. We curate:

    • – Art, producing and showcasing exhibitions which are a contemporary reflection on oppressive systems or attempts thereof, denouncing and amplifying them.

 

    • – Science, we are a Biotech company that researches for alternative sources of protein and a cosmetics company which has developed the World’s First Premium line for textured hair.

 

    • – Society, we have created and produced the Secret Women’s Meeting and Cocktail that aims at inspiring and empowering women in an informal and safe environment with the unique MUXIMA perspective worldwide.

 

    • – Education, we produce conferences and talks, as well as sponsor scholarships for Master studies for noteworthy low income students.

 

    • – Ecology, for each bottle of 200ml or 500ml sold we plant a tree.

 

  • – Politics, we influence politicians on equality and human rights’ concerns.

TEAM


 
 
SOFIA GUILHERME, THE CONCEPTION GODDESS

AS A BIOLOGIST MY WHOLE CAREER HAS BEEN DEVOTED TO THE STUDY OF TOXIC EFFECTS, AND THE INVITATION TO JOIN THE MUXIMA TEAM CAME AT A TIME WHEN I FELT THE DESIRE TO TURN MY KNOWLEDGE TO APPLICATION AND NOT JUST RESEARCH. IT WAS A PERFECT FIT. THE MUXIMA GUIDELINES AGAINST CHEMICALS GOT ME EXCITED TO HELP DEVELOP A RANGE OF NON-TOXIC PRODUCTS THAT OFFER SPECTACULAR RESULTS.

Sofia Guilherme obtained her master degree in Toxicology in 2007, concluding her Ph.D. in Biology in 2012 and since 2013 she has been working as a post-doctoral fellow at CESAM/UA. Her expertise includes several techniques concerning the evaluation of DNA damage, as well as several tools used to evaluate biochemical responses to environmental contamination. Guilherme’s work has a special emphasis on environmental toxicology and animal physiology, and she is the author of several refereed articles in scientific journals, has presented her research to the scientific community at several events in Portugal and abroad, and participated in a number of nationally funded projects.
 
 
SÉRGIO MARQUES, THE SCIENCE CREATOR

WHAT HAS ALWAYS DRIVEN ME AS A RESEARCHER IS CONSTANTLY SEEKING NEW CHALLENGES AND THE EXCITEMENT OF NEW FINDINGS. THIS HAS ALWAYS BEEN MATCHED BY MY DESIRE TO GIVE SOMETHING BACK TO SOCIETY. MUXIMA IS PRECISELY THE KIND OF COMPANY THAT THRILLS ME THE MOST. THE PASSION OF THE TEAM, THE INNOVATION OF THE PRODUCTS – FOR ME IT ALL FEELS RIGHT

A researcher at the Biology Department of the University of Aveiro, a member in the Center of Environment and Sea Studies (CESAM), and an active participant in several environmental projects, Sérgio Marques is also a published author of scientific papers and co-author of educational materials. He is also a speaker on themes including environmental education, ecotoxicology and herpetology, specifically focused in amphibians.
 
 
BHANITA MISTRY-RUSSELL, CHIEF CONTENT OFFICER

BORN AND RAISED IN LONDON TO PARENTS OF INDIAN HERITAGE, ISSUES OF REPRESENTATION AND INHERENT BIAS HAVE BEEN CONSTANT CURIOSITIES FOR ME. WHILE LIVING WITH MY BRITISH HUSBAND IN LISBON, I MET MYRIAM AND WE DISCOVERED WE HAD SIMILAR LIFE EXPERIENCES, AS WELL AS A SHARED LOVE OF ART, DESIGN, CULTURE, AND A PASSION TO DO GOOD THROUGH BUSINESS. I WAS IMPRESSED WITH MYRIAM’S VISION TO DISRUPT THE BEAUTY INDUSTRY AND HER SOCIAL CONSCIENCE. PARTNERING WITH MYRIAM TO BRING TO MARKET SOMETHING UNIQUE, FRESH AND AUTHENTIC, WHICH GENUINELY SERVES A GROWING NEED FOR MIXED-HERITAGE HAIR CARE, HAS BEEN A FABULOUS AND THOUGHT-PROVOKING CREATIVE JOURNEY.

As an innovator, strategist and commercial growth specialist Bhanita has spent the last 20 years working with corporate, social and governmental organizations across the globe. She is also a creative leadership coach, with a desire to make a positive difference to the world through business. In 2007 she founded LAB-Innovation, and with hand-picked creative teams, she works with leaders and blue chip clients looking to disrupt markets, categories and organizations. She has lead projects in sustainability, renewable energy, fashion, media and technology, and has codified creative methods and trained thousands of people in creative leadership including with the Northern Ireland Civil Service and the World Economic Forum. She is also a facilitator at the Forward Institute.
 
 
SHERMAN HAWTHORNE, HAIR ACTIVIST

MY CAREER AS A HAIRSTYLIST HAS TAKEN ME TO MANY EXCITING LOCATIONS AROUND THE GLOBE, WORKING ON FILMS, COMMERCIALS AND WITH CELEBRITIES. I AM ALWAYS LOOKING FOR THE NEXT BEST NEW PRODUCT—WHICH IS WHAT MUXIMA IS. A CLOSE FRIEND OF MINE INTRODUCED ME TO THE BRAND’S PHILOSOPHY, AND IT IMMEDIATELY SPARKED MY INTEREST SO WE ARRANGED A MEETING WITH MYRIAM AND THE MUXIMA TEAM. I CAME ON BOARD PRETTY QUICKLY AFTER THAT. THIS HAS ALREADY BEEN A VERY SPECIAL JOURNEY.

Sherman is an experienced hair stylist who works with both Afro and European hair. His styling has been featured in Vanity Fair, i-D, Elle and US Vogue. As one of London’s finest hair stylists, Sherman has also been proud to work with many high profile clients such as Anna Wintour, Courtney Love, Rihanna, Mel B, Diana Ross, Naomi Campbell and Janet Jackson. His work has also been featured in commercials for brands including Nike, Guerlain, Reebok and Hugo Boss.
 
 

ANDRÉ DE CASTRO, THE ARTIST

I WAS INVITED TO WORK WITH MUXIMA BECAUSE I BELIEVE IN THE ETHOS BEHIND THE BRAND: ARTISTIC, ACTIVIST AND TRANSFORMATIVE—IT IS A BRAND FIGHTING FOR INCLUSION, RESPECT AND DIVERSITY. WORKING AS AN ARTIST ON THE TEAM TO CREATE A NEW VISUAL LANGUAGE TO COMMUNICATE THOSE VALUES HAS BEEN THE MOST CHALLENGING AND REWARDING PART OF THE JOB. NOW I’M EXCITED TO FOLLOW MUXIMA’S GROWTH AND SEE HOW IT INTERACTS WITH THE WORLD.

André De Castro is a Brazilian visual artist who explores the boundaries between graphic design and art as tools to engage with people on social and political issues. His work discusses identity, social agency and forms of signification. Project Movements, a silkscreen series, won the Never Stop, Never Settle competition, and was also selected for the 11th Brazilian Graphic Design Biennial, and was exhibited in New York, Miami, Lisbon, Rio de Janeiro, Belo Horizonte and Brasília. His work has been featured by a variety of publications including HOW Design, Swagger New York, CBS News, NBC, Art Directors Club, ArtRio, BlouinartInfo and the LA Times.
 
 

ANDRÉ GOUVEIA, RESEARCHER AT THE UNIVERSITY OF AVEIRO

MUXIMA OFFERS NOT ONLY THE BEST ASPECTS OF CUTTING-EDGE TECHNOLOGY BUT ALSO THE BEST SELECTION OF RAW MATERIALS TO ACHIEVE A HIGH-QUALITY PRODUCT. THEIR COLLABORATION WITH LEADING RESEARCH CENTERS PROVES THEIR DEDICATION TO CREATING THE BEST POSSIBLE PRODUCTS.

André has a Masters in Applied Biology, and has been a part of the traineeship programme at Muxima Bio BV for which he followed his research project: “Assessment of the Antimicrobial Potential of Cave Microorganisms in Drug Discovery from Cerâmica Cave”.
 
 

TELMA VELOSO, RESEARCHER AT THE UNIVERSITY OF AVEIRO

MUXIMA BIO IS TRULY CONCERNED ABOUT PRODUCT QUALITY, AND THIS MAKES THEIR PRODUCTS THE BEST CHOICE FOR EVERYONE

With a Degree in Biology, Telma is currently finishing a Master’s Degree in Microbiology, sponsored by Muxima Bio, while researching for the company in the development of innovative products.
 
 

BERNARDO SILVA, RESEARCHER AT THE UNIVERSITY OF AVEIRO

MUXIMA IS ART. MUXIMA IS EXPRESSING YOURSELF. MUXIMA IS CREATIVITY AND ORIGINALITY. MUXIMA IS SCIENCE – THESE ARE THE REASONS I LIKE BEING PART OF MUXIMA

Part of the research team fondly named BAT for its research in caves, and in an internship that aims at assessing the antimicrobial potential of cave microorganisms in drug discovery, Bernando also as an advanced course on Ecotoxicology of reptiles and amphibians.