Getting Kinky in Brazil – “Black Beauty has a place here”

Getting Kinky in Brazil – “Black Beauty has a place here”

With all eyes on Rio after the Olympics, Brazilian women talk about embracing their Afro hair
(from The Guardian)

The Brazilian blowout hair straightening treatment has become a global phenomenon, thanks in part to celebrities like Nicole Kidman and Halle Berry. But in Brazil, flattening irons have fallen by the wayside as more and more women choose to embrace their curls and kinks.

For Cassia Marinho, owner of the Iporinché salon in Rio de Janeiro, the growing popularity of natural hair speaks to more than just an aesthetic trend – she says it’s about the empowerment of black Brazilian women, who have been long been marginalized in Brazilian society. Black women earn as little as 28% of what non-black men earn, and 80% of the country’s employed black women perform manual labor, half as maids.

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