Dreamer-in-chief battles to stop ‘hair genocide’

Dreamer-in-chief battles to stop ‘hair genocide’

Women of the African Diaspora globally have envisioned better ways to tend to their crowning glories — their hair. Black hair textures range from straight and wavy to kinky and thick to in-between.

As reported by The Philadelphia Tribune, in the United States the matter of Black hair beauty has gained much traction over the decades, due in great part to the efforts of Madam C.J. Walker, whose hair-care line made her rich and famous in the early 1900s.

Not only did Walker provide women of color a successful styling technique that still prevails, she went on to become the first African-American woman millionaire whose additional philanthropy and activism continues to inspire over a century later.

Now, in the 21st century, the options for Black hair-care concerns have multiplied and it is a topic that still draws attention worldwide.

Enter Myriam Taylor, the self-proclaimed dreamer-in-chief and CEO of the popular Portugal-based Muxima Caviar Hair System. Taylor and her team have arrived in the U.S. to “stop hair genocide and celebrate diversity.”

“Our mission in cosmetics is to celebrate, unravel and reveal all hair textures, enabling stylists and users to fulfill the potential of inspirational high-end hair design [by] creating a new reference for women with texture,” explained Taylor via Skype.

As a child of an Angolan refugee, Taylor is determined to raise the global standard of beauty by including curly textures within the status quo. Thus, Taylor is not fight with, but instead fighting for curls and kinks globally. “Muxima is the result of the desire to be able to make a healthy, informed choice by creating products that really work,” said Taylor.

Muxima means “heart” in Kimbundu, an Angolan language, explained Taylor, who introduced the products this week at the 70th Annual Bronner Brothers Hair Show in Atlanta.

In a statement provided by Taylor, according to Mintel, the global and award-winning market research firm, African-American hair-care sales grew to a whopping $2.7 billion in 2015, with exponential growth expected. Although there are many products on the market, combating dryness remains an enigma for most popular brands.

“Hair is the crowning identity for women, especially Black and brown women. I created a product with premium ingredients to provide luster without harmful sulfates, parabens or synthetics to hydrate and maintain healthy hair. We have a strong Afro-European consumer base in London, Paris and Amsterdam – it is time to bring the Muxima magic to the U.S.,” said Taylor.

From phillytrib.com

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